If you run a business online then you're almost certainly aware of the huge potential of using social media to promote your products. Whilst most people are aware that social media can be an effective marketing tool, a lot fewer actually know how to go about it in the right way.
There are a very small number of things that you can guarantee will always remain the same – they are the immutable truths of life; you will have to pay taxes, you will die and people will change. Why do I start with this? Because it shows just how closely these things are related.