Getting carried away when designing and building an ecommerce website is easily done, this is often how a website becomes a complete shambles. Careful planning is vital to creating something spectacular. Some people spend too much time focusing on making a website look pretty that they forget about functionality and usability. A perfect ecommerce design needs working functions and it must be easy for the visitors to use the website.
Back in the 1980's Maureen Lipman and BT told us about ordering by phone. Find out how 30 years later you can still use this simple strategy to increase customer engagement and upsell products and services
Amazon breaks new ground with the launch of #AmazonCart, making it even easier for consumers to add items to their basket whilst reading their Twitter Feed
If you have decided that you will do business over the Internet, how do you judge the success of your business?
Traditionally, when you start a company, you begin with a business plan that has growth expectations based on estimated criteria such as the value of your Marketing and the success of your Sales people. This is a globally accepted process that has stood the test of time. If you don’t see the growth expectations that you estimated in your business plan, you can increase the value of your marketing and/or the size of your sales force to improve your growth. That just leaves you with the usual business risk of managing your ROI (Return Of Investment).