Styles come and go on the internet as fast (if not faster) than in the real world, and whilst you would not want to redesign your website to keep up with every fad going, it would be better to regularly review your website by measuring the results of your website with your analytics, benchmarking your site against your competitors in search engines, as well as testing the user experience as if you are a first time visitor to your site to determine when is the right time to redesign your website.
Let’s examine the stats for your website:
- Are you reaching your target number of visitors to your website? The higher the number of visitors to your website, the more opportunity you have to convert visitors (via the website) to leads. Target market traffic is essential, however, all traffic to your site counts, as someone visiting now could become a customer in the future (brand awareness and business visibility are the 1st steps to marketing)
- Do you have a high bounce rate for your website? Is this due to the source of your traffic, or is it hard to find the information that your visitors are looking for? If you website is structured correctly with the right keywords, you are far more likely to get target market audience. Secondly, if the information that your visitors are seeking is difficult to find, or the route to the information is not direct, they will navigate away to another site (most likely a competitor site)
- What are the average page views per visit? Does your website hold interest? Is the content engaging, hold your visitors attention, and you have far more opportunity of converting them to a customer.
- From which page do most visitors leave your site? If it’s the checkout page, or completed contact form, then that’s great, but if a high value of visitors are leaving from a certain page, you need to examine whether the content is relevant/clear, and make changes to that page.
- Other than your home page – which is the most visited page on your site? Whilst your home page is important, each page on your website should be treated as a landing page, as search engines will send visitors to the content they seek. If you have invested all your attention on your home page, and other pages are not on brand, or strong enough to hold attention and deliver the information that your visitors seek, the likelihood is that they will navigate away from your site. Make sure that ALL of your pages are as strong as your home page.
These are just a few ideas to get you started on reviewing your website. If you’d like a full review of your existing website, and how it performs in search engines, please contact us: Tel 0845 258 1208