responsive web design

Why a responsive website is vital

Posted by Aaron Brockhurst

The huge popularity of mobile devices has sparked a huge boom in the number of people who now shop from their armchair. Mobile shopping now accounts for a big percentage of the total number of products that are bought online. Because of this, smart website owners know that providing an optimal experience for mobile users is vital.

The experience of shopping from a mobile device is significantly different to using a desktop computer and therefore having your website be responsive will ensure that mobile users have a great shopping experience. Whilst it's possible to have a separate mobile version of your website, it's much better to have your website built to be responsive from the start.

Below are some of the biggest benefits of having a responsive website.

A better user experience for your customers

Whilst visitors might still be able to visit a regular website from mobile devices, the experience will be far from great. They'll need to keep zooming in on particular elements and could easily get frustrated and decide to shop elsewhere.

When you have a responsive website, you can be sure that the user experience will be optimal regardless of the screen size of the user's device.

Completely adaptable

There was a time not so long ago when most people wanted their mobile phone to be as small as possible. Then tablets exploded in popularity thanks to the launch of the iPad and now smartphone screen sizes have begun to increase.

With such a varied number of screen sizes being used to access the internet, it's very beneficial to know that your website will provide a great user experience for any type of device, whether it's a smartphone or tablet.

Better for SEO

Responsive websites are also much better for SEO. Google is by far the world's largest search engine and they themselves state that responsive websites are the recommended mobile configuration.

The reason that Google prefers responsive websites is because they're much easier to crawl and also provide a more consistent user experience. Instead of having two separate websites, you have one responsive site that has the same URL and HTML, making things much more organised.

Easy to manage

Having one site to manage is of course much easier than managing a desktop site and mobile site separately. It also makes things much easier as far as SEO goes, since any SEO work you have carried out will only have to be done on one site.